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Privacy Policy
Last updated: July 2026
SUFILIVA LTD — Privacy Policy
At SUFILIVA, we are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and protect your information when you visit and shop at sufiliva.com
This policy complies with the UK GDPR, the Data Protection Act 2018, and the EU GDPR.
1. Who We Are
SUFILIVA LTD
20, Wenlock Road
London, N1 7GU
United Kingdom
📧 contact@SUFILIVA.com
📧 Support@SUFILIVA.com
SUFILIVA LTD is the data controller responsible for your personal data.
2. What Data We Collect
We may collect and process the following personal data:
a) Information you give us directly:
- Full name
- Email address
- Delivery and billing address
- Phone number (if provided)
- Payment information (processed securely via Stripe or PayPal — we never store your card details)
- Account login credentials
- Messages you send us via email or contact forms
b) Information we collect automatically:
- IP address
- Browser type and version
- Pages visited and time spent on site
- Referring website
- Device type (desktop, mobile, tablet)
- Cookies and tracking data (see Section 8)
c) Information from third parties:
- Payment confirmation from Stripe and PayPal
- Shipping and delivery updates from our logistics partners
3. How We Use Your Data
We use your personal data for the following purposes:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your orders | Contract performance |
| Sending order confirmations and updates | Contract performance |
| Managing your account | Contract performance |
| Responding to your enquiries | Legitimate interest |
| Sending marketing emails (if opted in) | Consent |
| Improving our website and services | Legitimate interest |
| Fraud prevention and security | Legitimate interest / Legal obligation |
| Complying with legal and tax obligations | Legal obligation |
4. How We Share Your Data
We do not sell your personal data. We only share it with trusted third parties who help us operate our business:
- Stripe — payment processing (stripe.com/privacy)
- PayPal — payment processing (paypal.com/privacy)
- CJ Affiliate — order fulfilment and dropshipping
- Shipping partners — to deliver your orders
- WooCommerce / WordPress — our e-commerce platform
- Email service providers — to send transactional and marketing emails
- Google Analytics — website analytics (anonymised)
All third parties are required to handle your data securely and in accordance with applicable data protection laws.
We may also disclose your data if required by law or to protect our legal rights.
5. International Data Transfers
As we operate globally, your data may be transferred to and processed in countries outside the UK and the EU. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK ICO or the European Commission.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary:
- Order data — 7 years (UK tax and legal obligations)
- Account data — until you delete your account
- Marketing data — until you unsubscribe
- Customer service records — 3 years
7. Your Rights
Under UK GDPR and EU GDPR, you have the following rights:
- ✅ Right to access — request a copy of the data we hold about you
- ✅ Right to rectification — ask us to correct inaccurate data
- ✅ Right to erasure — ask us to delete your data (“right to be forgotten”)
- ✅ Right to restrict processing — ask us to limit how we use your data
- ✅ Right to data portability — receive your data in a portable format
- ✅ Right to object — object to processing based on legitimate interests
- ✅ Right to withdraw consent — withdraw marketing consent at any time
To exercise any of these rights, contact us at:
📧 contact@SUFILIVA.com
We will respond within 30 days.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
🌐 ico.org.uk | 📞 0303 123 1113
8. Cookies
We use cookies to improve your experience on our website. Cookies are small text files stored on your device.
We use the following types of cookies:
| Type | Purpose |
|---|---|
| Essential | Required for the website to function (cart, login, checkout) |
| Analytics | Help us understand how visitors use our site (Google Analytics) |
| Marketing | Used to show relevant advertisements (if applicable) |
| Preferences | Remember your language and currency settings |
You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
For full details, please see our Cookie Policy.
9. Security
We take the security of your personal data seriously. We use industry-standard measures including:
- SSL encryption on all pages
- Secure payment processing via Stripe and PayPal
- Regular security monitoring
- Access controls limiting who can view your data
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
10. Children’s Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us immediately at contact@SUFILIVA.com
11. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page and notify you by email if the changes are significant.
We encourage you to review this policy periodically.
13. Contact Us
For any privacy-related questions or requests:
SUFILIVA LTD
20, Wenlock Road
London, N1 7GU
United Kingdom